



Balloons aren't exactly the type of thing most of us would expect to be a fetish. They're too cute, too innocent, too banal to be someone's sexual focus. Balloons are a subset of the latex fetish, although most latex types don't know about balloons and most balloon types don't realize they're part of this better-known group. Latex has all of the elements required for a "classic" fetish: it's "touchy-feely" in that it feels like human skin; and it's "smelly" -- the unique odor of a balloon, in fact, is one of the most powerful turn-ons for looners. I even went out and bought a bag of uninflated balloons, and when I stuck my nose inside it, that distinctive smell brought me immediately back to childhood. In a Proustian reverie, I felt intense emotions -- shame (did I play sexually with balloons as a child?) anxiety (would it pop?) and loss (it flew away!)
What balloons have that plain old latex does not is the narrative of growth, expansion, tension, pressure and explosion -- perfect dramatic symbols for sexual arousal and release. The process of inflating a balloon evokes breastfeeding in straight looners and cocksucking in gay ones. (In fact, the balloon fetish is strongly connected to "body inflation" fantasies like breast inflation and butt inflation.) The balloon itself is a perfectly opaque metaphor, flexible enough to suggest breast, cock, body, face without ever limiting itself to one single interpretation. It's this flexibility and capacity to expand to contain many meanings that makes the balloon such a good fetish object.
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